The Art of the (Fundraising) Deal
How hard could it be to get your friends, family members, work colleagues and acquaintances to contribute $10 or $20 to a worthwhile cause?
It’s something my daughter Rebecca is discovering through her prior work at a University of Maryland alumni fundraising call center, fundraising campaigns in which she has engaged for her sorority, and now, promoting her current individual fundraising effort to raise money for St. Jude Children’s Research Hospital through her participation in the San Diego Rock ‘n Roll Half Marathon in June 2017.
I learned similar lessons. Fundraising was much more my downfall than my forte during my two campaigns for public office. I lagged woefully behind my competition in the drive for dollars, and ultimately all but threw in the towel in the money race, as I described in my political memoir about the exhilaration, disillusion and corruption of campaign politics, Don’t Knock, He’s Dead: A Longshot Candidate Gets Schooled in the Unseemly Underbelly of American Campaign Politics.
People in the fundraiser’s sphere of influence may have the best of intentions to contribute. But fundraising is no different than the old advertising adage: You have to hit up targets at least three times to make an impression or encourage action. If I learned anything about fundraising during my campaign, it was the need to go back to the same wells again and again if necessary, with no shame or fear of rejection.
I’m a case in point, I’m embarrassed to say. I first saw Rebecca’s fundraising ask on Facebook about a month ago, but didn’t take action. The next time she posted a request for contributions, I responded that I would make a donation by the end of the weekend, which came and went Feb. 3 with no contribution from me forthcoming. We talked again yesterday about her rather slow fundraising progress, and I assured her again that I would contribute. Three times. No money yet. (Here’s where you can pelt the Author/Laggard Dad with boos.)
I’ve written before about how proud I am of Rebecca’s running exploits, advancing from an eighth-grader who had difficulty finishing two miles to a leader on her high school cross country team to a marathoner. Now I’m proud that she’s using her passion to help a cause that is meaningful to her and vital to kids with serious illnesses.
So I’m using this blog space to plug her effort and ask readers to donate an amount of your choosing on Rebecca’s St. Jude Fundraising Page.