What Brown Can Do for Me

What can Brown do for me?

Brown can hire my son and give him real-world, corporate, big-business experience in his chosen  field in college; offer him a sturdy rung on the base of the career ladder; teach him about the discipline, responsibility, accountability, integrity, honesty, teamwork and communications that comprise effective work environments; play a role in his maturation; and help him build a financial nest egg before launch into the adult world, all while he is still a teenager. That’s what Brown can do for me – and my 19-year-old son Daniel.

After years of watching United Parcel Service’s (UPS) television ads asking, “What can Brown do for you?” and seeing the brown vans with the brown-clad delivery personnel rolling through my neighborhood, I never expected that the world’s largest package delivery company and provider of supply chain management solutions would be hiring my son as a college freshman to assist with its information technology and data management operations.

For some time as a high school senior, Daniel seemed indifferent about work. But he made a 180-degree turn in his attitude, initiative and motivation, without undue parental pressure or requirements.

He started during his senior year in high school as a restaurant worker, preparing food and grilling in the kitchen and helping customers behind the service counter. To my surprise, he chose to maintain his job after enrolling as a freshman at the University of Maryland-Baltimore County (UMBC), even though his employer was 30 minutes away from campus. He kept that job for nearly his entire freshman year.

In his freshman spring semester, Daniel, a computer science major, attended a job fair on campus, connecting with UPS, which hired him as an intern. Among the benefits of an internship at UPS are that the position is paid, and it lasts more than a semester, or even a year. UPS’s internship can last throughout a college career, as the company uses its internship program as a recruitment tool for grooming future full-time employees.

Of course, since Daniel is a computer science major taking a full load of computer systems, math, informatics and science courses, and I am a liberal arts major who has worked in journalism, public relations and the social sciences, I have a hard time understanding what he is doing day-to-day.

But this is what I got from his description: Daniel works in the world of Big Data, which Wikipedia describes as “data sets that are so large and complex that traditional data processing application software is inadequate,” and includes challenges such as capturing data, data storage, data analysis, search, sharing, and other functions. As someone who is perplexed by Small Data, I am quite impressed.

As Daniel describes it, he is an application developer who deals in the areas of customer engagement and quality control. He tracks and monitors UPS data centers and deals with code that helps keep track of data. He helps ensure that UPS’s delivery technology is working for its customers. He is a trouble-shooter.

As a father, I am proud and gratified to see my son holding down a professional job, working as a colleague with adults, becoming more independent, developing a work ethic, learning the value of earning a living and of saving for the future, investing in himself, juggling work and school, and evaluating through experience what he would like to do with his career before he is tossed into “the real world.”

Many young adults wind up directionless in their 20s, and squander precious time trying, sometimes unsuccessfully, to identify interests and passions, and how those can translate to making a living, or in working in dead-end jobs in which they have little interest or future. I know a few fathers whose sons have dealt with these challenges, and both the fathers and sons have had difficult times as a result, both as individuals and in their relationships.

So what can Brown do for me? Quite simply, it is helping my son get a good start on his adult life, which brings me peace of mind. And that’s invaluable for a parent.

(Not) A Chip off the Old Block

Academically, my son Daniel doesn’t take after me – except for the fact that we have each attended college. And in today’s increasingly specialized and technological economy and job market, I’d say that’s good for him.

As a freshman computer science major and bioinformatics minor, Daniel is taking a heavy dose of computer programming, biology, statistics and math. I predict he will separate himself from the masses who hold college degrees, which no longer guarantee entry into the professional world, by going the STEM (Science, Technology, Engineering, Math) route and will find himself in demand in the job market. No post-college Parental Unit Domicile (PUD) basement-dwelling likely or necessary for him!

I, on the other hand, took an occasional math or science course three decades ago at my liberal arts college – only enough to meet the requirements to graduate – and overdosed on philosophy, history, political science, economics and English courses, emerging with a smorgasbord-style International Relations degree that led to nothing in particular.

But in that era, being a generalist with a broad liberal arts education could still work as a professional launching pad for many occupations. It’s not that it can’t work today, but it just appears harder.

Industries can be more selective in hiring graduates who more closely fit the profile for their jobs based on their degrees, internship experiences and technical and industry-specific knowledge. Those without more targeted, specialized and immediately marketable degrees will flood the “generalist” markets, like education, communications, sales, fundraising and social services, creating the immense competition that has left many college graduates on the sidelines.

While teaching tennis at an beach resort last summer in the midst of my career transition to counseling, I talked with a doctor at Minnesota’s renowned Mayo Clinic after a tennis clinic. His wife also was a physician. He had two kids in college, and explained his parenting philosophy about his kids’ college education. He did not take a laissez faire approach, like many parents who allow their kids to “find themselves” – or not – by experimenting and dabbling with a variety of subjects with no clear idea of where they were heading. Guessing and floundering, and possibly wasting time and money, was not acceptable, he emphasized. If his kids were going to attend college, he demanded that they have “skin in the game” and demonstrate a well-thought out plan outlining what they would study, and how their field of study would lead to a career path and jobs immediately after college, based on real-world economic and occupational data. Otherwise, the parental money pipeline would be disconnected.

It made sense to me. And immediately after my discussion with the doctor, I was struck by pangs of guilt: My daughter Rebecca was about to enter her senior year of college as a liberal arts major – sociology and French minor – and I had never really had that practical conversation with her about the real-world application of her college pursuits. I was the laissez faire parent!

That’s not necessarily a bad approach. There’s value in allowing your kids to make their own decisions, find their interests and passions on their own, and take responsibility for the outcomes. Parents foisting their own interests, desires and fears upon their kids to either force or influence them to take a certain path rarely works – at least not over the long haul – and typically ends in resentment. But I still felt remiss about possibly leaving Rebecca unprepared for a world that can be callous and crush souls.

So I called Rebecca that August day, knowing that merely mentioning the idea of developing a plan for her post-college life early in her senior year could ratchet up her stress level. She assured me that she was considering various ideas and researching careers, and that she wasn’t approaching her pending graduation flippantly.

That was enough for me. I could check off the Parental Duty box next to “Advise Child of Importance of College Choices.” I’ve never been a hard-ass parent. I have confidence Rebecca will find her way, just like I do with Daniel. And even though their career paths will be different, I’m glad both will be making their decisions based on what they want to do, not based on my ideas of what they should do or on pursuing a path based on fear that they won’t succeed. Because they will succeed if they have the desire and interest.

There are no strings attached to my investment in their college educations. I’ll guide where I can and when and if I’m asked. Otherwise, they’re on their own, and I know that’s the way they want it.